Easy Agile Personas

Easy Agile Personas for Jira enables product managers of Agile teams to capture customer archetypes alongside a Software Project in Jira. Agile teams can then identify which persona is related to a given user story and the value the persona places on that user story.

Easy Agile Personas facilitates a holistic view into the customer by providing:

  • a way to capture personas alongside an agile team's backlog

  • a Persona custom field which links a user story to the persona

  • a visualisation of the importance of all user stories for a given persona

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